Platform Features
A complete suite of tools designed for modern digital publishers. Everything integrated, everything optimized.
Content Creation & Management
AI-Powered WYSIWYG Editor
Intuitive drag-and-drop editor with AI content suggestions, grammar checking, SEO optimization, and real-time collaboration.
Content Workflow
Advanced workflow management with approval chains, version control, scheduled publishing, and role-based permissions.
Media Library
Centralized media management with AI tagging, automatic resizing, CDN delivery, and usage tracking.
Content Distribution
Multi-Platform Syndication
Automatically distribute content to Apple News, SmartNews, Newsbreak, MSN, Google News, and custom RSS feeds.
Social Media Integration
One-click publishing to Facebook, Twitter, LinkedIn, and Instagram with optimized formatting and scheduling.
Newsletter Distribution
Built-in email campaigns with templates, A/B testing, and advanced segmentation.
Email Platform (ESP)
Unified Email Sending
Enterprise-grade email infrastructure with 99.9% deliverability, automatic warmup, and bounce management.
Email Automation
Trigger-based campaigns, drip sequences, behavioral targeting, and personalization at scale.
Template Builder
Drag-and-drop email designer with mobile-responsive templates and dynamic content blocks.
Customer Data Platform (CDP)
Unified Customer Profiles
Single view of customer across all touchpoints including web, email, subscriptions, and advertising.
Behavioral Tracking
Real-time event tracking, session replay, funnel analysis, and custom event definitions.
Audience Segmentation
Dynamic segments based on behavior, demographics, engagement, and custom attributes.
Consent Management (CMP)
GDPR & CCPA Compliance
Automated cookie consent, privacy preference management, and data subject rights handling.
Cookie Control
Granular cookie categorization, automated scanning, and consent-based loading.
Audit Trail
Complete consent history, proof of compliance, and automated reporting for regulators.
Subscription System
Flexible Paywalls
Metered, hard, freemium, and dynamic paywalls with A/B testing and optimization.
Billing Management
Automated invoicing, dunning, proration, and support for all major payment processors.
Subscriber Analytics
Churn prediction, lifetime value analysis, cohort tracking, and retention campaigns.
Advertising Platform
Programmatic Advertising
Real-time bidding with header bidding, private marketplace deals, and yield optimization.
Direct Sales Management
Campaign booking, creative management, delivery tracking, and invoicing for direct campaigns.
Ad Analytics
Real-time performance tracking, viewability metrics, and revenue optimization insights.
CRM & Engagement
Contact Management
Centralized contact database with custom fields, tags, and relationship tracking.
Campaign Orchestration
Multi-channel campaigns across email, web, push notifications, and SMS.
Lead Scoring
AI-powered lead scoring, qualification workflows, and sales team integration.
Analytics & Reporting
Real-Time Analytics
Live dashboards showing content performance, audience behavior, and revenue metrics.
AI-Powered Insights
Automated anomaly detection, trend forecasting, and content recommendations.
Custom Reports
Build custom dashboards, schedule automated reports, and export data in any format.
e-Commerce
Inventory Management
Track product inventory in real-time with automated stock alerts, SKU management, and multi-location support.
Price Testing
Run A/B tests on pricing strategies, implement dynamic pricing, and optimize revenue with AI-powered recommendations.
Digital Carts
Fully customizable shopping cart with saved carts, abandoned cart recovery, and seamless checkout experience.
Developer Tools
Git Access
Direct access to all custom code through Git repositories. Full version control, branching, and deployment workflows.
Database Control
Complete database access with SQL console, migrations, backups, and real-time monitoring of all data operations. No vendor lock-in.
Local Development Toolkit
Full-featured local development, staging and scratch environments with CLI tools, API testing, debugging, and hot-reload capabilities.
Comprehensive RESTful API for account management, content, products, webhooks, and custom integrations. Full OpenAPI documentation.
Background Jobs
Scheduled tasks, async processing, and cron jobs with monitoring, retries, and failure handling. Run custom Python code on schedule.
Custom Data Objects
Define custom data structures with full CRUD operations, validation, and API access. Extend the platform with your own data models.
Experience the full platform
Schedule a demo to see how Mortar CMS can streamline your publishing operations.